Vellum LA x Marcel.Art Host Immersive Pop-Up Exhibition at SVStudios to Raise Funds for Ukraine
Vellum LA recently partnered with Marcel.Art and Nova Ukraine to host an immersive pop-up reception at SVStudios for Vellum LA’s latest group exhibition ‘Hotel Blue’ last Friday not only to celebrate the human-technology relationship, but also to demonstrate how NFTs could have a positive cultural and social impact. This special production is a joint effort to raise funds for those impacted by the Russo-Ukrainian conflict. It is also Vellum’s first Tezos NFT exhibition, curated by Vellum LA’s Cultural Producer Alice Scope.
Alice Scope is an international art curator, educator, and cultural producer with over 5-years of experience working as Creative Director for the contemporary and meta modern galleries in the US and Europe. Alice’s curation explores posthumanism, human psychology, immigration, and pushing the boundaries between reality and imaginary spaces. For this particular exhibition, she draws inspiration from the exploration of human and technology relations and places emphasis on elevating contemporary digital artists who explore this theme.
The opening was met with an immense turnout at SVStudios’ 10,000 Sq ft virtual production space in Atwater Village. With special artworks displayed on state of the art LED screens including a massive curved 4K panoramic LED stage, Vellum LA and SVStudios created a unique one-night only immersive experience featuring works by eight women, non-binary, and queer artist from six countries around the world. Featured artists include Stacie Ant, Vitoria Cribb, Crosslucid, Harriet Davey, Huntrezz, Keiken, Wednesday Kim and Paola Pinna.
Alice Scope’s inspiration and process behind her curation for the Hotel Blue exhibition stems from the critical view of the metaverse / cyber space, in which posthuman bodies reside, being comparable to that of a hotel, often temporary and fleeting. As the digital art community continues to build a community in this space, it is crucial to consider the question of what a web 3.0 community should look like, as well as its impact on the way we socialize. Could this safe space that we build and freely express ourselves in be also unintentionally isolating? As the boundaries between humans and machines become increasingly blurred, are we inevitably losing touch with our humanity?
Works will remain on view at Vellum LA’s gallery on Melrose through May 22 and are available for purchase on Rarible. Majority of proceeds will be donated to Nova Ukraine.
Photos by Nikhil Johns.